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Our founder

Seaweed visionary Diane Bernard is at home on the ocean.

Coastal origins and a lineage rich with marine life that stretches for generations infuse Diane’s passion for seaweed with a deep resonance.

From the salt-swept Magdalen Islands to the temperate rainforest of the Pacific Northwest bordering on the Salish Sea where twisted arbutus limbs reach over rocky bluffs, Diane’s use of seaweeds is anchored in ancestry.

Pioneering the use of fresh, raw seaweed in the skincare industry, Diane has devoted over two decades to the research and development of the world’s first skincare line formulated from certified organic seaweed, Seaflora.

Diane’s revolutionary approach to using fresh seaweed in skincare is far-reaching: through years of testing, the Seaflora Skincare team has developed methods that keep raw nutrients in seaweed biologically active. This huge advance in skincare is followed closely by researchers worldwide.


Sea Weed Lady

Core values

  • Integrity: A foundation of truth, honesty and ethical behavior guides both personnel and company conduct.
  • Environmental Stewardship: Our business and products depend on a clean and healthy marine environment. We accept our responsibility to educate, conserve and protect the natural environment for the benefit of present and future generations.
  • Teamwork: Our success is dependent on our team of skilled, talented, motivated and thoughtful individuals. To this end we are dedicated to continuous staff improvement through ongoing educational opportunities. We strive for a positive and supportive work culture that values pride in our work; encourages creativity, self-directed discipline and empowered teamwork.
  • Creativity: We encourage creativity as it drives innovation and continuous improvement in one’s self and our company.
  • Excellence: We are uncompromising in our commitment to produce premium quality, nontoxic health and wellness skincare products while providing outstanding customer service and support.
  • Science: Factual, evidence based and quantifiable science provides the foundation of our formulations.
  • Added Value: Beyond producing ocean authentic, nontoxic skincare products we seek to involve our customers and business partners in understanding and enjoying the benefits of seaweed by providing knowledge, information, resources and events to enhance the experience and success of all
Adam Sea Weed Head

Our director

Adam Butcher shares the same passion for seaweeds and the ocean as his mother Diane Bernard and Marine Biologist father George Butcher.

Born in Sooke, just steps away from the Salish Sea, Adam’s earliest days were spent exploring and learning about the living-ocean, intertidal zones, and human effects on the coastlines of Vancouver Island.

Since childhood, Adam has been an experienced seaweed harvester learning the biology, nutrition, reproduction and sustainable harvesting practices of seaweed from his mother. An avid diver, Adam earned his PADI & then SSI scuba instructor certificates and began teaching internationally and introducing new divers from all cultures to the underwater world.

After teaching, Adam returned to his home on Vancouver Island to reunite with the family business; learning the roles, daily operations and management skills under the direct tutelage of Diane. He dedicated himself to studying and learning the essential roles in each department at Seaflora and having so much experience in Asia, international business development became his primary focus.

A vocal supporter of local businesses, Adam joined the Vancouver Island Family Business Association in 2014 to gain further experience from business leaders who have been successfully operating family enterprises for generations. Adam joined the Board of Directors in 2016 where he continues to be an active member to this day.

As the next generation, Adam is honoured and proud to continue the family business building upon what Diane began over 20 years ago. Seaflora has been recognized globally as an industry leader in seaweed skincare, and as the Director, it is his vision to take their leading edge products to the next level with new innovative formulations and experiences while staying true to the core values and sustainable business practices that have made Seaflora the company it is today.



Non-toxic Icon


Our formulators are dedicated to ensuring that only the cleanest, nontoxic ingredients are used. It’s important to us because it’s important to you! No parabens, no mineral oil, no petroleums, no mercury, no tars, no formaldehyde.


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Our organic seaweeds contain powerful bioactive compounds beneficial to the skin that are simply not present in traditional fruits and vegetables.


Sustainable icon


Our expert harvesting team ensures all seaweeds are hand-harvested in a practiced sustainable methodology, which allows the seaweeds to continue to grow and thrive.


No animal testing icon


Ingredients are never tested on animals and are ethically responsible.


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Little or no carbon emissions are produced when harvesting by hand. When we work from the boats, all engines are the most efficient on the market to reduce emissions substantially.


Marine Protection Icon


A percentage of our sales support non-profit marine protection societies. 





Seaweed is a vegan super-food that is used in many dishes around the globe and our products are so pure, you could ingest them without fear of harm.  Because all skincare products seep into your skin and as many nutritionists know, if it’s not safe enough to eat, you shouldn’t put it on your skin.

Organic seaweed has many health benefits and offers the best support for modern living because they remove toxins from the body and free up detoxification pathways. Seaweeds deeply re-mineralize, balance pH levels, fight inflammation and promote overall body health!

Super-Food Status: Seaweeds are the richest mineral and vitamin source in the plant kingdom with 10 – 20X higher concentrations than any land plant. Mineral content in seaweed ranges from 20-40% per 100 grams compared to 5-10% per 100 grams in land plants. Seaweeds bathe in mineral-rich ocean water creating the most highly mineralized plant form on Earth. In seaweeds, minerals are absorbed directly from the ocean in their ionic forms.


What does this mean for you? A brighter complexion, healthier skin and nontoxic beauty results.


sea weed


What are seaweeds?

Seaweeds are unique and ancient life forms found exclusively in the ocean along our continental coast lines.

Spirulina, blue-green algae while considered algae are not considered seaweed! These are fresh water plants. They do not grow in the ocean and do not have the same benefits only found in true seaweeds.

Varying in color and shape from forest green branched stipes, filamentous blades tinged with red, and muted brown flat fronds, seaweeds embody hundreds of millions of years of adaptation to the ocean environment.

Seaweeds are some of the first plant forms to evolve some 600-800 million years ago and do not have roots but anchor to the seabed by holdfasts. Seaweeds do not have leaves or bark, but stems called the stipe and flat blades called fronds.

Seaweeds absorb nutrients directly from the ocean water in a water soluble form. Absorbing and alchemizing essential nutrients directly from ocean water, seaweeds are packed with vitamins and minerals, salts, fats, and amino acids that nourish and revitalize the skin, naturally. Their simplified cell structure means that seaweeds’ nutritional content is more readily bioavailable and penetrates the skin more effectively than other plant forms like fruits and vegetables.

That’s why seaweed belongs in skincare, and why Seaflora pioneers the use of fresh, hand harvested seaweeds in the health and beauty industry.


Seaweed VS Fruits & Vegetables

Nutritional compounds in seaweeds are up to 20X more concentrated than in any land based fruit or vegetable. This nutritional advantage is why seaweed is the ultimate choice for skincare.

Organic seaweeds are an important supply of 60 trace elements. They are a primary source of B12, of vitamin E & K, and an excellent source of over 12 bio-available minerals including potassium, calcium, iodine, magnesium, phosphorus, iron, zinc & manganese.

Compared to fruits & Vegetables seaweeds have:

  • Overall richer source of vitamins & minerals
  • Higher levels of vitamins A, E, C and folic acid
  • Higher quality B-complex vitamins, including B12
  • Unique bioactive compounds of laminarin, alginate and fucoidan not present in fruits or vegetables
  • All essential amino acids, a complete protein

In addition to these minerals and nutrients, seaweeds are a treasure trove of bio-available full-chain amino acids to firm and renew tissue cells and promote collagen production as well as anti-inflammatory fatty acids.

Unique skin loving compounds: Seaweeds contain fully unique bioactive compounds not found in any fruit or vegetable sources. Many of these bioactive compounds are amazing alternatives to chemical based, disruptive ingredients commonly used in skincare.

What’s more, some of seaweeds’ unique compounds offer better moisture retention, enhanced skin elasticity, inflammation-fighting abilities, improved blood and lympth circulation and a boosted metabolism – all thanks to seaweeds.

By developing unique methods that draw out and retain these special compounds, Seaflora uncovered the gift of nature.


why sea weed



Nontoxic ingredients

As the world’s first skincare line based on USDA certified organic seaweed, Seaflora aims to preserve and promote ocean therapy: the healing powers of wild seaweed, marine minerals, ocean mud, and Pacific sea salts.

We only incorporate whole, wild, raw seaweeds into our product line – no other company in the world meets this standard.

All Seaflora products begin formulation with a base of 100% pure, organic seaweeds to which organic plant botanicals and skin loving nontoxic ingredients are infused.

Seaflora brings you the experience of rejuvenation and renewal only a pristine marine environment can offer.


Seaflora believes in nontoxic beauty free of the following commonly used cosmetic ingredients:

  • GMO’s
  • Artificial Fragrances
  • Petrochemicals
  • Dioxins
  • Sodium Lauryl Sulfate
  • Alcohol
  • Sodium Laureth Sulfate
  • Parabens
  • Propylene Glycol
  • Phthalates
  • Mineral Oils
  • Imidazolidinyl Urea
  • Hexane
  • Aluminum
  • BHA & BHT
  • Triclosan
  • Coal Tar Dyes
  • Siloxanes


Seaflora Skincare is committed to the ecological preservation and sustainability of the environment.

Year round we work to protect our agricultural lands, rural countryside, coastlines and marine ecosystems. From start to finish, Seaflora is committed to bringing you skincare that is healthy and nontoxic to your body and earth-friendly at the same time.

Made in Canada
Seaflora aims to act globally while working locally. All Seaflora products are formulated and hand crafted in Sooke, on Vancouver Island, British Columbia, Canada. All seaweeds infused into every Seaflora Skincare formulation are hand harvested in the nearby Salish Sea.

Seaflora Skincare is the perfect choice for wellness seekers around the world. If you’re looking for genuine, nontoxic, organic and nutrient rich skincare – you’ll LOVE Seaflora.