Dr. Gudrun (Runa) Marteinsdottir and Dr. Kristberg Kristbergsson from Iceland were two college professors until the year 2010. Well, more than college professors. They are married, and by that time they had published over 20 years of research in Marine Biology and Food Science.
But 2010 was the year they decided to create an incredibly unique, 100% non-toxic skincare brand. Runa had been tinkering with skincare for the past 5 years. She was trying to make products that she could use herself, since the commercially available products would irritate her skin.
I hear this story all the time. I’d say a majority of brands that are started in the indie beauty space are because someone couldn’t find a product that they could use without irritation. But this time, it’s a little different, because these two are renowned scientists.
Runa has a PhD in Marine Biology. She says she knew the biological aspects, but not the chemistry. So she turned to her husband Kris, who has a PhD in Food Science. He understood how to create the products.
They decided, if they were going to work together and really create a skincare brand, they wanted it to be unique, pure, and highly effective. They wanted it 100% toxin-free. They wanted it to reshape skin and improve dermal health. A tall order!
They called it Taramar, for the combination of plants from the earth (Tara) and sea (mar) that they use to make their skincare.
Last August, my husband and I traveled to Iceland with some friends. We did a little research before we went. Things to see - waterfalls, landscapes, an erupting volcano! Things to do - whale watching, horseback riding. Spas! Restaurants!
But nothing really prepared me for how beautiful, and how clean Iceland is. The air smelled different, the light was different, the food tasted different.
In a restaurant called Apotek, I ordered the lamb and it came with some vegetables. One of them looked like a carrot. I tasted one and it was fantastic! I asked the waitress, “What is this vegetable?” And she said, “A carrot.”
Well, I felt like an idiot. I said, “Wow! This doesn’t taste like any carrot I’ve ever had! Would you ask the chef how he prepared this for me please?”
She came back in a few minutes. “He says he roasted them with olive oil, salt and pepper.” (Wait a minute - I’ve been making carrots like this all my life!)
But she continued. “He says, though, that you can’t make carrots like these at your home, because these are Icelandic carrots. They are grown in the volcanic soil here, with no pesticides, and they taste different than anywhere else in the world.”
This chef knew what he was talking about! (By the way, if you go to Iceland, try Apotek - it was fantastic. And have langostino soup - it was so good I had it 3 times!)
So a day or two into our vacation, I started thinking. “They’ve got to have some great skincare brands made here!”
I started researching. I found a few brands, but some were “Nordic”, not Icelandic. Some said they were Icelandic, but made in New York. I didn’t want that - I wanted something that actually came from Iceland. As I continued to research, my hopes went lower - and then, bingo! I came across Taramar.
The more I dug into the brand, the more excited I got. So I sent a DM to Runa, the owner. She agreed to get together with me toward the end of my time there. Just to meet and see if there was any synchronicity for us.
The day before we left, I met with Runa and Kris, who founded Taramar. And Vidar, their Chief Marketing Officer. We hit it off and bonded immediately over skincare ingredients. We’re all skincare geeks :)
However, the brand is only sold in Iceland and now the UK. They really had no plans to enter the United States at this time. But they agreed to ship the products to Indie Beauty Market. And now they are available to YOU!!!
So, what’s the secret to this incredible skin care solution?
Runa and Kris (Dr. Marteinsdottir and Dr. Kristbergsson) say that there are 5 key factors that make Taramar unique. Effective. And good for you. And why I love it!
5 Key Factors That Make Taramar Unique and Effective
1. The Icelandic Volcanic Garden
Iceland is one of the cleanest countries on earth, ranked by Yale and Columbia Universities Environmental Performance Index. And clean doesn’t just look better. Cleaner countries provide a higher quality of life for everyone, and everything, living there.
For each Taramar product, Icelandic seaweed, volcanic minerals and organically grown herbs are hand-harvested. The seaweed grows in pristine Icelandic waters. The wild and organic herbs are grown in rich, pesticide free soil supplemented by volcanic ash.
This unique source of ingredients lets Taramar design and protect the entire supply chain. They avoid plastic containers and all toxins. No fungicides, pesticides, or Roundup. Technically, you can drink the run-off from their production facility.
In TARAMAR the only thing that touches your skin are pure, potent ingredients.
2. The Science
Taramar uses innovative research techniques to develop infused extractions from herbs and seaweed. These extractions have amazing skin benefits.
The “secret sauce” organic compounds have the ability to
stop free radicals from forming (and we know free radical damage causes aging, so literally, stopping aging)
firm the skin
improve skin cell health
absorb UV radiation (which causes free radicals and DNA damage)
and stop enzymatic break-down of the collagen and elastin matrices
(I know, right?! That’s a lot of cool stuff!)
This scientific research was conducted at University of Iceland and in collaboration with Universities in the USA and Europe. Taramar has participated in many International Research Projects. They've received 29 international awards for innovation. As well as the Seal of Excellence from the European Union on 4 different occasions.
Their science is so solid! I love that.
3. Lava Filtered Water
The water used in the TARAMAR products is over 5000 years old.
Over centuries, it’s gradually been filtered through hundreds of feet of volcanic rock. Finally it is pushed to the surface, crystal clear and amazingly vibrant.
Recent research on ionic structures of water have shown that water exists in many states. The bioavailability of water may vary depending on these ionic structures. The ionic structure of Taramar’s water is the best in the world.
Everyone in Iceland talks about how clean the water is. You can drink it right out of the streams! And it tastes amazing.
4. The Harmonic Balance
To create a truly all-natural, synergistic product based on natural ingredients, you have to understand natural frequencies. Not many people do. This is overlooked in a lot of brands that come from the pharmaceutical world. But since Runa and Kris are from life sciences, they understand the importance of harmonic balance.
All objects have a frequency or set of frequencies at which they naturally vibrate.
In Taramar products, the ingredients are assembled to create a synergistic flow of vibrations. They vibrate in harmony with your skin.
This way, the different ingredients work together instead of creating opposite forces and chaotic energies that can irritate the electronic balance of your skin.
5. The Ultimate Purity
Taramar created pure, organic compounds from edible herbs, seaweed, vegetables and fruits to replace ALL toxic chemicals in their skincare. Period.
Even the best of “all natural” skincare products require at least some level of harsh chemical preservative. Not Taramar.
It took Runa two years to figure out how to preserve the products without using any chemical preservatives. They’ve patented and trademarked their preservation system with the term “No-ToxTM”.
Ultimate purity is the number one requirement needed to achieve harmonic effects in skincare formulation. And that’s exactly what Taramar has done.
The ultimate purity. Harmonic balance. The cleanest water on earth. Super bio-availability of potent ingredients due to superb life sciences research. And organic ingredients from the Icelandic Volcanic Garden.
All these elements bring you a skincare line like no other, with results you can see. We invite you to connect with Icelandic nature through Taramar, and elevate your beauty today.
We know you will love it!
To your beautiful skin,
Susie Kuse is Passionate About Great Skin and Co-Founder of Indie Beauty Market. She has been in the spa and beauty industry since 2002. She loves to help people understand that a little daily self-care goes a long way toward great skin, health, beauty and happiness. And it’s important to keep your products safe, effective, healthy, clean, sustainable and ethical.