OUR PROMISE
Effective. Ethical. Emotionally Soothing.
They work. They do no harm. They’re a joy to use.
🌿 Our Promise to You
At Indie Beauty Market, we do things differently.
While others chase trends, we chase truth — bringing you clean beauty that’s grounded in science, integrity, and care.
We believe that healthy, radiant skin shouldn’t come at the cost of your wellbeing or your values. That’s why every product we carry meets the highest standards of safety, sustainability, and performance — so you never have to choose between what works and what’s good for you.
When others rely on buzzwords, we rely on proof.
When others cut corners, we insist on craftsmanship.
When others follow trends, we honor timeless efficacy.
Every formula we carry is:
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Safe: Free from toxins, synthetics, and harmful preservatives.
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Effective: Backed by science, results, and real experience.
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Ethical: Sustainably sourced, cruelty-free, and created with respect for people and planet.
We use these products ourselves.
We believe in them completely.
And we promise — they work, they do no harm, and they’re a joy to use.
đź’¬ Our Commitment in Practice
We partner exclusively with independent brands that share our values and create with purpose — brands led by scientists, artisans, and visionaries who put people before profit.
Their formulas prove that “clean” can also mean clinical, and that beauty can be both luxurious and responsible.
We meticulously screen every ingredient against global safety standards — including the U.S., Canada, the European Union, and Japan — ensuring that every product we offer is safe, sustainable, and transparent.
In short:
We do the research so you can shop with peace of mind.
🩵 The Indie Beauty No List
We maintain a full transparency list — ingredients and practices we never allow, including parabens, phthalates, formaldehyde releasers, synthetic fragrance, petrochemicals, and over 30 additional known irritants and toxins.
You’ll find this list accessible from every product page — because you deserve to know what’s in your skincare, and what isn’t.
See our full list of Ingredients We Never AllowÂ
đź’Ž Our Passion
Indie beauty brands are built by people who care deeply — about skin, health, and the planet. We exist to help you discover them, support them, and fall in love with products that elevate your daily rituals.
At Indie Beauty Market, we believe wellness and beauty are inseparable — and that your self-care should leave you feeling good, inside and out.