OUR STORY

Effective. Ethical. Emotionally Soothing.

They work. They do no harm. They’re a joy to use.

🌿 Our Story

At Indie Beauty Market, we believe beauty should feel as good as it looks.

We exist for women who are tired of doing everything “right” — buying clean, reading labels, following the trends — and still not seeing results. We help them cut through the noise to find skincare and cosmetics that truly deliver: products that work, do no harm, and bring joy back to self-care.

Our mission is simple:
To curate healthy, effective, and trustworthy beauty as the new standard — so you can feel calm, confident, and radiant in your own skin.

Every product we carry is carefully vetted through our Clean Confidence Standard™ — meaning it’s scientifically grounded, ethically made, and designed to nurture both skin and spirit.

💬 About the Founders

Susan Kuse brings over 23 years of experience in the spa and beauty industry. A former spa owner and educator, she spent years representing natural and organic skincare brands to luxury spas across the Southeast. Known for her deep product knowledge and practical training style, Susan understands both what professionals need and what real women struggle with. After developing expertise in copywriting and online marketing, she founded Indie Beauty Market to make expert guidance accessible to everyone — not just spa insiders.

Dan Eysie brings decades of business, sales, and healthcare operations experience. With a background leading large teams and managing medical practices, he brings a disciplined, patient-centered mindset to the beauty space. Dan ensures Indie Beauty Market operates with the same care, transparency, and accountability that define the best in healthcare.

💎 Our Promise

The beauty industry is evolving — and so are we. What began as a market filled with paraffins and parabens is shifting toward clean, sustainable, and science-backed innovation.

We’re here to help you navigate that shift with ease, offering only what meets our uncompromising standards:

• Effective: Because beauty without results isn’t worth your time.

• Ethical: Because your choices should never come at the planet’s expense.

• Emotionally Soothing: Because beauty should bring peace, not pressure.

At Indie Beauty Market, we don’t sell promises — we curate proof.

Welcome to beauty that works, feels right, and does good.

Discover products that bring balance back to your beauty ritual.

Explore our collections