Take Your Skincare Routine From Good to Great With a Simple Swipe
by Susie Kuse
Most of us are familiar with toners in our skincare routine. At Indie Beauty Market, we still get the question though - to tone or not to tone? And with old-fashioned toners that were mostly alcohol, we opted out. But today’s toners are more like a spa treatment. They actually prep your skin so the products that follow have better absorption. And that can help to improve your results.
But to take your skincare routine from good to great, what you really need is a SWIPE.
I’m not talking about the heavy astringent pads you may remember from your youth. Today’s swipes are full of amazing, nourishing ingredients. Pre-moistened and perfectly dosed, they glide over your skin effortlessly to swipe away residual dirt, debris and surface impurities.
They don’t just help your cleanse though. They also deliver a powerful combination of organic essential oils that clarify, promote healing, and exfoliate dead and dulling cells. And remember, exfoliation is the second thing your skin needs to stay healthy and strong as an adult.
Use them regularly - and I mean just one to three times a week - and you’ll have smoother, brighter, stronger skin. Fewer lines and wrinkles. Refined texture. Are you ready?
Swipes in Real Life
My friend and brand partner, Christy Hall from Mikel Kristi Skincare, shares the story of one of her patients, Kelly. Kelly first came to Christy in her late 20’s. She wanted to enhance her look with dermal fillers for a more balanced and symmetrical look.
She was completely uninterested in a skincare routine for healthy, radiant skin. And she’s not alone. Her skin still looked great in her 20’s. Her genetics were holding things together for her. So she brushed off Christy’s recommendations.
That started to change though, after Kelly had her beautiful baby girl. Soon after, Kelly started noticing that her skin had lost its luster. She had patches of dryness, and some breakouts around her chin. She thought it was just hormones, but it wasn’t improving. And the extra makeup and highlighters she was using weren’t giving Kelly the glowing skin she used to have.
Eventually she was ready to listen. Christy recommended a simple start for her. Kelly was still skeptical about skincare products. So Christy recommended a serum and Rejuvenating Swipes. That’s it - two products.
Rejuvenating Swipes are full of Alpha- and Beta-Hydroxy Acids that helped control Kelly’s breakouts. And they increased her exfoliation to reveal the healthy beautiful skin that was just below the surface.
Christy says, “Within two weeks of using these simple products, Kelly was a full-on convert. She could not believe what she had been missing. Kelly now appreciates the look and feel of having healthy, radiant skin. She never has to wear makeup, and her skin looks better now than it did in her twenties.”
Even if she “falls off the wagon” for a week here or there, she knows she can get right back to beautiful skin in a few days by getting back to her Swipes (and Vital A Serum).
If You’re Not Washing with Evian, You Probably Need a Swipe
Most of us live in areas with less than optimal water supply for our skin. Even if you’re using a cleanser that is designed to NOT change the pH of your skin, very often it’s your water that will.
Swipes will help to pH balance your skin. This is super important. Most of the products you use are designed to penetrate your skin at its normal pH level. So if your skin’s pH level is off, you’re not getting what you paid for from the rest of your routine!
Just by adjusting the pH level of your skin, a swipe can take your current skincare routine from good to great! How simple is that?
Better penetration of your anti-aging serums and balancing your skin’s natural oil production delivers a powerful punch that you will absolutely notice. A simple swipe will nourish your skin and encourage that healthy, strong complexion we all want.
Rejuvenating or Refreshing?
Mikel Kristi’s Swipes come in two types - Rejuvenating or Refreshing. They both have excellent properties that will give you fast, noticeable improvements.
Rejuvenating Swipes are best for combination, oily, normal, blemish-prone or mature skin. They help to brighten, even your skin tone and texture, and of course enhance the absorption of the rest of your products. They’re great for anti-aging results and pore refinement.
Maybe the best thing about Rejuvenating Swipes is that they promote the renewal of skin cells for a youthful appearance. They gently exfoliate your unwanted dead and dulling skin cells, refining your skin’s texture. Think of them as polishing and brightening your skin’s appearance and reducing the appearance of lines and wrinkles. But YOU don’t need to polish - just a gentle swipe is all it takes.
Refreshing Swipesalso deliver great results, but without as much of a kick. These are better for dryer and more sensitive skin. They refresh and balance your skin, and bring the life back to tired or dull skin. And of course, they enhance the absorption of the rest of your skincare routine. Ingredients like organic aloe vera, willow herb, and jasmine help to soothe and calm, gently exfoliate, improve elasticity and increase moisture retention.
So, To Tone or Not To Tone?
The answering is absolutely - YES. Just make sure that your toner is more of a lovely botanical spa treatment, and less like a bottle of booze.
And for the simplest way ever to upgrade your skincare routine, definitely consider the addition of SWIPES!
(On days you swipe, you can skip your toner.)
For more of Christy Hall’s stories and great skincare advice, see her best-selling book “Your Beauty Advocate - a No-Nonsense Guide Age-Defying Skincare”
Susie Kuse is Passionate About Great Skin and Co-Founder of Indie Beauty Market. She has been in the spa and beauty industry since 2002. She loves to help people understand that a little daily self-care goes a long way toward great skin, health, beauty and happiness. And it’s important to keep your products safe, effective, healthy, clean, sustainable and ethical.