Hello Beauty,

Which lipstick color should you wear today? What does your lip color say about your personality? Color and human psychology are intertwined. So the color you wear sends a message about you. Even if you don’t know it!

Proctor & Gamble, the parent company of CoverGirl, proved it when they conducted a study of 2375 subjects. They showed images of 9 women, wearing 6 different shades of lip color.

They asked their subjects to make assumptions about the women’s personalities. They suggested attributes like creative, reliable, and professional, based on the lipstick shade they wore. 

So whether you mean to or not, whether you’re aware of it or not, your lipstick shade is sending a message about you. It’s just human nature.

It’s also sending a message to yourself. It’s been scientifically proven that wearing lipstick has psychological benefits to the wearer. Don’t you just feel better when you swipe on your favorite color? More chic, more confident, happier? I do!

Women who wear lipstick during times of economic crisis, for example, feel more empowered, confident and in control. And other people see that in them.

Lipstick can lift your spirits and unleash your femininity. People see that in you, and it can be contagious. You know how it feels to be around someone who is lively and energetic, or depressed and low.

Wearing lipstick can change your entire appearance. And your attitude. It can even be a form of empowerment.

I think everyone knows the power of the classic red lip, but what do other colors say about you?

Here are some tips, along with our favorite shades:

So how do you choose your color? And what if you want to wear a color you usually don’t?

The natural coloring you were born with is a big part of your unique beauty. Choosing a color that complements your coloring will make you look pulled together and chic. Choosing a color that clashes will make you stand out. Sometimes in a good way, sometimes not. But it’s how it makes you feel that’s important.

I think the most important thing is to wear a color that makes you feel good. If you want to be on the wild side today, go for a brighter color like orange or bright pink. Or blue or purple! If you’d like to look more reserved, use a color like a muted pink or a nude. 

But you can never go wrong with the classic red lip. Which I didn’t really believe until recently.

When I was younger, I used to wear a classic red Chanel lip ALL the time. Loved it. Chanel doesn’t name their colors (wish they did!). But it was a super red red, I think Rouge Allure L’Extrait 854.

As I got older, I started to feel like it wasn’t quite me. A little too glaring. And when tiny little lip lines set in, well, that was it for 854.

I haven’t worn a classic red lip in so long - until we brought in Ellis Faas to Indie Beauty Market.

There’s both genius and psychology to Ellis’ colors. She calls them Human Colors, and she bases all her colors on the human palette. 

They say their colors are good for all ages, all skin tones, all styles. “Sure,” I thought to myself. “Great marketing.”

But then - I tried the Classic Ellis Red Creamy Lips. And my life was changed forever.

I can wear it, sure, but more than that, it looks good!

I can apply it lightly, like a stain, for an everyday color. Or do a full application and really intensify the color for when I need that bold, classic red lip.

I always see makeup as a form to express yourself, except that it’s not that trend-sensitive. So I feel it’s a way to really bring out your personality. Or the way you want to feel that day. Or the way you want to portray yourself that day. And if that is in sync with your personality, then I think it’s beauty.”

I couldn’t agree more. And I love that their Human Colors give you the freedom to express yourself without fear. Just try it on. Take it off. And try again.

I love this story from Ellis’ brother Thijs, about a time that Ellis was working in the lab with a technician, creating an orange lipstick.

“It’s a lovely color, but I could never wear it,” said her tech.

“Sit down,” said Ellis. She proceeded to apply the color to her technician, and it became that woman’s favorite color.

So take a deep breath, choose a color you love, and go for it! And remember, if you’d like a sample, just email me (and include your address!)

To your beautiful skin (and lips!)

Susie:)

Susie Kuse is Passionate About Great Skin and Co-Founder of Indie Beauty Market. She has been in the spa and beauty industry since 2002. She loves to help people understand that a little daily self-care goes a long way toward great skin, health, beauty and happiness. And it’s important to keep your products safe, effective, healthy, clean, sustainable and ethical.