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Social Paint


 Shop the Social Paint Collection


Social Paint was founded in 2017 by Kristen Wallace Tostado. She found a lack of cosmetic products available in the market that are

  • clean/natural/organic
  • certified gluten free
  • cruelty free
  • anti-aging
  • antioxidant
  • and anti-inflammatory

Sounds like a tall order - but it was necessary for Kristen. After a childhood spent mostly feeling ill, Kristen was diagnosed with Celiac Disease in 2004. She felt a sense of relief to know what was going on, and learned how to heal herself. Kristen scoured every ingredient list looking for gluten. She was disappointed to discover how many harmful chemicals are in our daily products.

Kristen has been on a mission ever since. She wants to create the perfect cosmetics using only the best of what Mother Nature has to offer. We believe that you CAN have it all!

We want you to look and feel your best - without worrying about dangerous ingredients often found in cosmetics.

A portion of our proceeds will be donated to worthy social causes. We support causes consistent with the healthy and socially-conscious principles that guide our company.



Social Paint lip gloss is currently available in five glossy (not sticky!) and creamy shades:

“Real Housewife”
a beautiful shimmering nude 

a “flatters everyone” creamy mauve

“Cha Cha Cha” 
a fun and energetic petal pink

“Party Crasher” 
a rich coral pink perfect for a daytime statement lip or a fun night out

a medium red that compliments all skin tones




Our certified gluten free and 100% cruelty-free (Leaping BunnyTM certified) products are free of carcinogenic, hormone and endocrine disrupting ingredients, parabens, sulfates, phthalates, tricolsan, gluten, petrochemicals, and toxins. 

We are committed to the integrity of our natural formulas, the wellness of our valued customers, and health of our precious environment.



Specially formulated to be conditioning and hydrating, Social Paint lip gloss is also one of the first prestige lip glosses to protect the delicate skin on your lips from the sun and other environmental factors.

We use only the safest non-nano zinc oxide to give our lip gloss an SPF 15 rating.   Our zinc oxide is tasteless and odorless.